Entrepreneurship

 

10 Ways, How To Get Significant Exposure For Free

By Erny Setyawati

 

Ezine are one of the best source of information on the web today. They are generally
free and can make a huge impact marketing success if used correctly. Ezines
may include ads, articles, jokes, quotes, advertorials, business opps, brief
up dates about the publisher’s site or business, testimonial and much
more.

The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they
expose a gold mine of contact and possibilities! Ezines are delivered via email
and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly,
it just depends on how the publisher of the ezine wishes to distribute the newsletter.
Ezine is breakthrough of marketing solution today. We can promote our business
with change banner, swap ad and write article. You can literally get hundreds
of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.

1. Write Testimonials!

Most Internet business look for and need testimonials. Testimonials give a business credibility
and businesses know this. So they are always looking for kind words about their
company that they can show to new prospect of customers. Therefore, anyone that
comes to site and sees testimonial may well check out the site.

2. Write Articles and submit them to Ezine publishers!

Writing articles is really a great way to get free exposure. This particular method
does take more time and some work but it can really reap huge rewards. I’m
sure you’ve noticed when you read the articles in your favorite ezines
, the author’s information is listed at the bottom ( this is called a by –line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines
as fit your criteria, you have the potential of getting thousands of targeted
hits FREE.

3. Give Away a Freebie!

Ezine publishers are usually looking for ways to keep their subscribers reading and interested
contest are really a great way to accomplish this. A good way to get free exposure
is to participate in a contest.

For example:
Let’s say that you sell health supplement. Suggest to an ezine publisher
that relates to health possibly that you will be willing to give away one bottle
of supplement to one lucky winner each issue. The publisher can do the drawing
and email you the lucky winner’s email address. Of course an announcement
would take place in that issue and your company name and URL would be credited
for the generosity. Of course you are giving away something of value but at
the same time you are building credibility with the readership, creating recognition
for your name and product .

4. Some Ezines Accept Free Advertising!

Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick
way to find them and is another way to get exposure at no cost. One thing to
keep in mind, most ezines that accept free advertising are new and don’t
have many subscribers. Of course they are free you can place ads in as many
as you have time for thus getting your ad in front of hundred of people.

5. Swap Ads !

This form of promotion may not apply to you unless you have your own ezine, another way
to advertise free is to swap ads. Find other ezines that a circulation close
to yours and who relate to what it is you are advertising. Offer to swap ads.
Most will be glad to! This allows both of you to get fresh exposure. You will
have your site being expose to hundreds of targeted.

6 . Trade links with other web sites. They should be related to the subject of your web
site. Instead of trading links, you could also trade banner ads, half page ads,
classified ads, etc.

7. Form an online community. It could be an online message board, e-mail discussion
list or chat room. When people get involved in your community they will regularly
return to communicate with others.

8. Participate on message boards. Post answers to other people's questions, ask questions and
post appropriate information. Include your signature file at the end of all
your postings.

9. Post your ad on free advertising areas on the internet. You can post it on free classified
ad sites, free for all links sites, newsgroups that allow ads, free yellow page
directories, etc.

10. Start an e-zine for your web site. When people read each issue they'll be reminded
to revisit your web site. They'll see your product ad more than just once which
will increase your orders.