HOW
TO KNOW YOUR CUSTOMERS ' INSIDE OUT ' ?

By
Marie - Claire Ross

 

It
is common knowledge that customers are the lifeblood of businesses. Let's face
it, if you don't have customers, you don't have a business.

Yet,
while most businesses say that the customer is an important part of their business,
their actions do not support their words.

Many
companies spend most of their marketing dollars trying to attract new customers,
leaving their existing, loyal customers fending for themselves. Did you know
it is five times more expensive to obtain a
new customer than it is to satisfy your existing
customer?

Worse
still, some do not treat their customer complaints seriously enough.

To
run a successful business, you must have in-depth knowledge of who your core
customers are and their evolving wants and needs.

There
are several key areas that need to be evaluated, in order to understand your
customers.

What
Benefits are your Customers Buying?

Customers
do not purchase features or products, they purchase benefits. Consumers don't
buy laundry powder, they purchase goods that make their whites brighter, save
them time in the laundry and remove stains. Likewise, they don't purchase televisions,
but home entertainment boxes for family unity.

Similarly,
people rarely make purchases based on rational, logical thought. Instead, they
purchase products and services based on emotional reasons. Then, they rationalise
their emotional desires with logic.

Interpreting
buying behaviour can be complex due to the myriad of emotional and rational
factors that are used in the purchase decision process. It is important to unravel
this complexity in order to profit from it. You need to find out, from the customer's
point of view, what exactly it is they are buying. This will enable you to sell
the emotional benefits to your current and potential customers and produce innovative
products desired by your customers.

What
Types of People are Buying your Products/Service?

Some
crucial factors that affect purchasing behaviour are the personal characteristics
of the consumer. These are demographics (eg: age, gender, occupational status)
and psychographics (eg: preferred recreational activities, level of spending
on clothes).

By
combining both your demographics and psychographics, you will be able to accurately
define your target market. This can save you money on advertising in the long
run, as you will be able to precisely match the media audience characteristics
with your core customers

For
example, instead of just targeting females aged 25-39 years, you will need to
find the right promotional vehicle that matches your market of professional
females, 25-39 years of age, fashion-conscious, with a high disposable income.

When
do Your Customers Buy?

Buying
patterns are often closely related to a customer's lifecycle stage. Important
'rites of passage' occasions are moving out of the parental home, marriage or
change in employment.

By
understanding the different lifestyle factors that may affect your customer's
buying patterns, you will be able to target your customers through more appropriate
advertising (eg: Back to School).

How
Satisfied are your Customers after Purchase?

Research
has found that repeat and referral business typically account for 60-90% of
revenues. The value of loyal customers and word-of-mouth endorsements should
never be underestimated.

For
a customer to recommend your product and use you again, it is crucial that every
contact you have with your customer is satisfactory.

The
best way to find out your level of customer satisfaction is to ask them. If
you have a small client base, this is a relatively easy procedure, but if you
have a large customer base and different staff attending to their needs, a market
research study will need to be implemented.

How
do you conduct Customer Satisfaction Research?

There
are two ways - you can conduct the research in-house or you could commission
a market research agency.

Conducting
the research yourself is advisable if you have lots of time, you feel knowledgeable
and confident about questionnaire/research design and data analysis. Remember,
conducting market research is a lot harder than it looks. Therefore, you will
need to invest time and money reading books on how to conduct research.

If
you choose to commission a market research agency, there are several things
you can do to cut costs. Write a draft of your questionnaire and/or use a freelance
market research consultant or small agency who charge a more competitive fee.

All
in all, communication is the foundation of customer service. It is only through
listening to your customers that you can meet their needs and ensure your success.

About the Author

Marie-Claire Ross is the Principal Consultant of Astute Research, a market research
consultancy dedicated to providing strategic, cost effective, quality and innovative
market research services. She also provides an ezine "Astute Business Ideas".
Subscribe at her site: www.astuteresearch.com.au,
or by sending a blank email to mc@astuteresearch.com.au.

 

Five strategies to build trust by electronic magazine

Lead is important role to run affiliate program. We usually run this business
by selling program, products, and finally getting commission. Have many leads
in your database, will be potential prospect some day. They will buy products,
program that you offer. Many ways to get leads, we some time spend much money
to get them. The effective ways to build list, create electronic magazine. We
can build list as many as possible. However, many electronic magazines have
difficulties to manage it. Many subscribers run away and not know where they
go. We can build trust by publishing
electronic magazine. We should know strategies to build trust, so that your
subscribers not run away from you.

1.Make subscribers your friends.
Make subscribers as if your close friend or family. Say hello and welcome to
new subscriber join your mailing list and say tanks to loyal subscribers. Say
it with warm words and ask them to contact you. Open mind to receive critics
and suggestions.

2.Make ezine have specific content.
You should create specific content, specific topics, so that your ezine popular.
For example, telling about cooking solution, humor, marketing
solution, or heath solution. You have commitment to choose internet marketing
solution, try telling as much as possible about internet marketing solution,
do not say any think else.

3. Subscribers want and need.
Make your subscribers as if your potential costumers. Give service as good as
possible. Ask your subscribers what they want and need. You can open contact
editor, and compile the result and try fulfilling it.

4. Keep your ezine punctual publishing.

Ezine usually publish monthly, weekly or daily. Keep publish punctual, therefore your subscribers are not disappointed.

5. Building loyal subscribers.
Give a chance to subscribers take part on your ezine. To submit article, free
advertisement and give testimony. Do not refuse article that your subscribers
submit. Open communication with them and give suggestion how to write good article.

6.Try writing your own article.

To build image, you have capability to manage ezine. Wiser, you can write article.
Electronic magazine have good content, good management, punctual time publication.
In the end, improve image the editor and owner. The best image, affect to advertisements
offer on them. Therefore, profit pulling would come to you.

 

6 Important Tips For Choosing Ezine To Advertise In

By Erny Setyawati

 

Did you ever wonder why some business owners seem to be able to pull in all the
business they want, while others – perhaps you –can’t seem
to get any momentum? More often than not, it is because the successful ones
have learned from marketing experts what works and what doesn’t work in
their marketing and promotional materials. Some marketing secrets seem to be
secrets simply because they‘re widely known or understood. Only from trial
and error and ad tracking – combined with research on natural psychologycal
predispositions – do marketing experts know what really triggers a sale.

To encourage readers to use the resources to learn more about triggers and improve sales
and marketing techniques is very important to use. Wasting money online is easy to do and very frustrating!!!
If you have experienced that frustating, you are going to love how hassle free
it is to use and profit from ezine.

You and I suffer from the same problem ...... not buyers to our website... so they can
buy your products and sign up for your information or offer. How to solve the
problem. There are many ways folks do. One the best choise is ezine advertising.
Yes !!!, ezine advertising is the way to go. It truly is. Here we’ll show you what to look for in an
ezine and how to know the ezines that are a waste of advertising money before
you buy. There are few tips to follow to advirtise ad in ezine.

1. Decide what your advertising budget will be for this campaign.
Generally, an ad will run a week or two after you place your ad order, so you
might as well buy enough advertising to run a month while you’re in the
process of finding the ezines and buying the ads.

2. Your ezine ad campaign will get better as you buy ads, test them and start optimizing
your results.

3. I recommend being unique to use the ads, because many affliate or MLM company have provided using special ads then be aware that lots of other folks are using them too.

4. Compare the number of subscriber Vs. The Start date of the Ezine.

Look at the number of subscribers vs the start date of the ezine. There are
many ezine had have many subcribers for few months. As an example let’s
you find ezine with 5000 subscriber and today’s date is 3/1/00, you then
notice the ezine first began on 11/15/99. You now know that the ezine has been
publication for a little over three months and already 5000 subscribers. This
type of ezine may not the best for advertise in because likely the subscriber
aren’t all targeted. It also runs a higher risk of SPAM complaints.

5. Notice how many total ads are allowed in each issue.

If the publisher says “ unlimited “ or “ as many as you pay for “ then it may be a good idea for you to look at an on line version. Once you get your issue, you can see how many advertiser placed ads in the ezine You may consider that there are too many ads to compete with.

6. Compare the price the Ad vs. The size of the Ezine.

Pay attention to the price of the ads vs. The size of the ezine. There is no
set standard so you just need to compare. You may find an ezine with 500 subscriber
charges $5 per ad, which is .01 per subscriber. Or you may find some that charge
more. You ‘ll need look and compare before you can get a feel for it.

 

 

 

EVERY ONE SHOULD BE READY TO BE LEADER ON AFFILIATE PROGRAM

By Erny Setyawati

The purpose to join Affiliate program should sell products or program others company on
line. Selling products and program can only do by on line, but be able do by
direct marketing. For new comers on Affiliate program can promote to families,
friends and coworker who are so near with them by off line. Why do we suggest
doing by off line, because many new comers on Affiliate program should learn
much about marketing online. It is not enough one month, two months, but we should learn when we have been deciding to join affiliate program. The conclusion is being affiliate never have been
stopped to learn.

We should prepare our mental to face many obstacles during struggle to achieve
success. There are a few mental psychologies that we should have:

1.We should be ready to spend money to invest.

There are many new affiliate astonished after doing sign up. They thought that
joining Affiliate program just only sign up and stopped, money will come automatically.

As matter of fact, spending money for promotion, buying product and others need.
Joining affiliate program without money is impossible. Generally, companies
that have affiliate program always offer residual income. Be considered! You
should be careful to select! There are many companies also are not professional
to do that. In order to be not disappointed later, we suggest choosing:

http://www.moreinfo247.com/8785915.12/FGC

2. We should be ready to face many obstacles.

New comers on Affiliate program usually gets frustration to face many obstacles.
How difficulties getting new lead make frustration. The frustration got more
and more when leads as their down line never do action. So learning a strategy
how to market on line is suggested. Be International Home Business member is
wise also, detail information please go here: http://www.moreinfo247.com/8785915.12/IAHBE
or go to http://www.baliglobalmarket.com

3.We should be patient, passion and have endurance.

Affiliate program is not as easy as imagine. Achieved successful on Affiliate
program took long time. Need patient, passion and endurance. Many new comers
are failed and give up continuing, because of desperate. Motivation from up
line or from consultant who much know about Internet marketing solution is needed.
Consultation about Internet marketing solution, you get free here: http://www.baliglobalmarket.com

4.We should be ready to be leader.

Leader! Yes! You should be ready to be Leader. You should know much than your
down line about company who you have joined as affiliate.

Usually the companies publish newsletters that send to affiliates. The newsletter
always inform about everything, articles, marketing strategy, marketing tool,
free website, technology information support and others. You can use all of
your company facilities before you take from others. You should give as much
as possible information to your down line about potential of your company. So
your down line will duplicate your action and successful is belonged to you.

 

10 Ways, How To Get Significant Exposure For Free

By Erny Setyawati

 

Ezine are one of the best source of information on the web today. They are generally
free and can make a huge impact marketing success if used correctly. Ezines
may include ads, articles, jokes, quotes, advertorials, business opps, brief
up dates about the publisher’s site or business, testimonial and much
more.

The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they
expose a gold mine of contact and possibilities! Ezines are delivered via email
and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly,
it just depends on how the publisher of the ezine wishes to distribute the newsletter.
Ezine is breakthrough of marketing solution today. We can promote our business
with change banner, swap ad and write article. You can literally get hundreds
of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.

1. Write Testimonials!

Most Internet business look for and need testimonials. Testimonials give a business credibility
and businesses know this. So they are always looking for kind words about their
company that they can show to new prospect of customers. Therefore, anyone that
comes to site and sees testimonial may well check out the site.

2. Write Articles and submit them to Ezine publishers!

Writing articles is really a great way to get free exposure. This particular method
does take more time and some work but it can really reap huge rewards. I’m
sure you’ve noticed when you read the articles in your favorite ezines
, the author’s information is listed at the bottom ( this is called a by –line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines
as fit your criteria, you have the potential of getting thousands of targeted
hits FREE.

3. Give Away a Freebie!

Ezine publishers are usually looking for ways to keep their subscribers reading and interested
contest are really a great way to accomplish this. A good way to get free exposure
is to participate in a contest.

For example:
Let’s say that you sell health supplement. Suggest to an ezine publisher
that relates to health possibly that you will be willing to give away one bottle
of supplement to one lucky winner each issue. The publisher can do the drawing
and email you the lucky winner’s email address. Of course an announcement
would take place in that issue and your company name and URL would be credited
for the generosity. Of course you are giving away something of value but at
the same time you are building credibility with the readership, creating recognition
for your name and product .

4. Some Ezines Accept Free Advertising!

Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick
way to find them and is another way to get exposure at no cost. One thing to
keep in mind, most ezines that accept free advertising are new and don’t
have many subscribers. Of course they are free you can place ads in as many
as you have time for thus getting your ad in front of hundred of people.

5. Swap Ads !

This form of promotion may not apply to you unless you have your own ezine, another way
to advertise free is to swap ads. Find other ezines that a circulation close
to yours and who relate to what it is you are advertising. Offer to swap ads.
Most will be glad to! This allows both of you to get fresh exposure. You will
have your site being expose to hundreds of targeted.

6 . Trade links with other web sites. They should be related to the subject of your web
site. Instead of trading links, you could also trade banner ads, half page ads,
classified ads, etc.

7. Form an online community. It could be an online message board, e-mail discussion
list or chat room. When people get involved in your community they will regularly
return to communicate with others.

8. Participate on message boards. Post answers to other people's questions, ask questions and
post appropriate information. Include your signature file at the end of all
your postings.

9. Post your ad on free advertising areas on the internet. You can post it on free classified
ad sites, free for all links sites, newsgroups that allow ads, free yellow page
directories, etc.

10. Start an e-zine for your web site. When people read each issue they'll be reminded
to revisit your web site. They'll see your product ad more than just once which
will increase your orders.

 

 

 

5 tips how to improve your leadership on affiliate program

By Erny Setyawati

What should we do after joining affiliate program? People are interested in joining affiliate
program, but never know how to manage their network. New comers just join and
success to build list, but fail to gain dollars. Why do this happen? How
do you find solution? The answers, you must learn the leadership so that
your network can duplicate your action. There are 5 tips to improve your leadership:

1.Do not waste times on skeptics or none motivate people

Improve your leads motivation; give much learning and write good motivation.
We should build image continuously so that your leads trust and follow your
suggestions.

2.Communicate constantly! Keep in touch with every one who is in your teamwork regularly.

People build list to become their teamwork through many ways, like buying leads,
writing articles that relate to affiliate program, building double opt in and others breakthrough. We say, the network fail, if your teamwork cannot duplicate your action. It causes, the
network never improves any more. To avoid these problems, communicate constantly
to them. Assist the persons in your teamwork; let them know that you offer support.


3.Use the methods below or try to mix few methods.

People always use newsletter to communicate to their leads. Perhaps, you can
mix few methods like meeting, phone calls, email, voice mail, faxes, and postcards.


4.Use many resources to learn.

To build good image in the team, you should learn from many resources so that
can describe affiliate program easily.

5.Encourage your affiliates to do the same.

Avoid promoting your business in any way that causes your prospect to say them
selves " Oh no! See how this thing works, but I could never do that" Please give easy example so that easy to duplicate.

 

 

5 Tips self discipline to gain success on affiliate program

By Erny Setyawati

Discipline and high motivation key success on affiliate program. To gain success on affiliate program depend on you. You should do many activities on affiliate program, like recruit leads, give
motivation, and communicate to your leads.

Periodically, a leader should create many motivation words so that your leads
duplicate your action. Because leader does many activities, control management
of life is important role to do. The leader habit always procrastinates planning
and working, makes the successful is far to gain.

What kind of control management life should we do in order to success on affiliate
program? We only have 6 tips, you can follow:

1.Use time wisely

Leaders on affiliate program should have discipline on their work. You are as
a leader, have many dreams and planning, but never do right away. What is the
risk? Your idea will vanish and difficult to find a new idea. Do it now! The
new leader always says, not have time, tool, and money. Do it with the tool
that you have. You will find a new tool during process.

2, Use your leadership

Some one should have leadership to run affiliate program. You can plan, what
you will do with your business. What kind of tool do you use to recruit leads?
When will you contact leads? How many times will you contact them? What kind
of communication do you use to contact? Perhaps, you use Newsletter, email or
telephone. With good management, affiliate program quicker success than no tough
management.

3. Track your activities

You must tract all of activities that you do. Use effective software for tracking.
You can evaluate and monitor your activities. You can use data base to keep
your contact list so that save time, and easy to contact.

4.Response quickly

Response quickly when your leads contact you. Your leads are your prospect and
customers. Give excellent service to them. Good communication is key success
to your business future. Be ready to be their assistant.

5.Focus to your business

When you make decision to choose affiliate program, be consistent and focus
to your work. Do not change your mind and quit when you face difficulties. Some
one is too easy to be desperate to run affiliate program, because of not consistent
to do the business.