Entrepreneurship

Seven plus to advertise on ezine than others

By Erny Setyawati

Every Internet Marketers should know about Electronic Magazine (Ezine). There are hundreds Ezine have been created by people in the world. Through Ezine could be knew every think, from marketing strategies, humor, cooking, culture, health, home business and others topic. Many topics
have been created through Ezine, so that people could take articles and improve
their knowledge from them. One of my friends always waits for her favorite Ezine.
She felt disappointed when her favorite Ezine not publish because of some think
wrong. However, many Ezine could gain many subscribers, because of the good
content and professional management.

Because of Ezine is so popular, so that many entrepreneurs, marketers placed advertisement on them. The reality, Ezine could gain many subscribers. People would read the content and click the advertisement. Advertise on Ezine is more effective than traditional advertisement. There was a survey that said many Ezine offered low cost for advertisement. Although there were a few Ezine
offered for high cost. Many new marketers are so interested to place advertisement
on Ezine, because many Ezines also offer free ad, although the effectiveness
of free ad is still hesitated.

Now, we began to see how far could Ezine promote advertisement to people? Perhaps
you could consider about that.

1.Extremely targeted audience.

People create ezines have special topic to discuss so that one become member
of the Ezine because of being interested in the topic. Most of the Ezines discuss
about home business, internet marketing solution and there are a few discuss
about health, gardening, cooking and culture.
The segmentation of the people that have joined Ezine had potential target audience
to become prospect of business.

2.Trust factor.

People become subscribers of the Ezine, because of trust on the content. Because
of the trust, subscribers would give attention to advertisement that placed
on them.

3.More readerships.

Many Ezines could get many subscribers because of value content on them. People
are interested to join Ezine because they would get value from them. You could
imagine, how many subscribers would read and click your banner ad, if you placed
ad on them.

4.More deliverability.

Most of the Ezines deliver by email and on line. It is more effective than traditional
way. Many Ezines also create by html, so it look more interesting and lovely
to see. Many people have chance to see your advertisement. There are many publishers
also offer free banner design to the subscribers that place advertisement on
their ezine.

5.Cost effective and profitable.

Ezine advertisement is more effective than traditional way. It is proven to
generate more response than traditional way. Ezine have segmentation readers
that are interested in special topic so that you would not spend much money
to promote your product or program.

6.Easier and less money to spend.

It is proven that place advertisement on Ezine easier and less money to spend.
You just contact Editor or publisher by email and send your advertisement writing.
Let’s Editor/ Publisher design your banner and you pay by credit card
or pay pal. Few days your advertisement would run smoothly to subscribers of
the ezine.

7.More global than traditional.

Most of the Ezines have connecting to the internets, so many people around the
world would join the ezine. Of course, it is depends of the topic, interesting
or not. More interesting topic that the ezine have, more subscribers would come.
So your advertisement would be seen by many people.

The successful of ad writing and banner that place on the ezine, it depends also to writing
adv that you have created. It is hot or not! It is very interesting or not.